Rise in Namkeen Manufacturers and Distributors in India

ASSOCHAM states that the Namkeen food industry in India has been blooming at a compound annual growth-rate of about 20%. Soon the market is expected to double with respect to revenue. The Indian namkeen sector currently possesses one of the strongest growth fundamentals among other industries and this can be attributed to the expanding population as well as a rise in the average incomes of consumers. The growth fundamentals, in the packaged snacks and namkeens industry, are mainly driven by two things: Convenience and Eating habits. Thus it can be concluded that the incredible growth in this snack food sector is a result of numerous factors coming together like urbanization, hectic pace of modern living, increase in average salaries etc., all of which have pushed consumers in the direction of easily-available and easy-to-eat packaged foods.

Growth Sustenance

The Indian namkeen market has some big players in it as well as new emerging manufacturers and distributors. Haldirams is the biggest name in this sector, which currently enjoy more than 40 percent of the market share. A major reason for this is that it caters to all the states of India. Other big players include Lehar, Parle, DFM Foods etc. It goes without saying that these companies compete fiercely in the snack market. These brands know that to stay relevant in the business and create sustained growth, they need to continuously innovate. Whether it is products, branding, designs or pricing, innovation is extremely critical for continued dominance. It is quite common these days that snack manufacturers launch many diverse products and variants regularly in order to compete effectively with their rival manufacturers.

Emerging Players in the Market

Because of the sudden boom in the economy of the snack market in recent years, new emerging snack manufacturing companies have joined the big players. These new businesses are cropping up quite frequently since the industry promises high growth rate and the capital needed to establish production is not very high. Although the namkeen industry in India is enormous and diverse enough to accommodate both existing players and new emerging manufacturers, the new businesses must keep in mind the various challenges for long-term growth sustenance and accordingly create their respective brand strategies to compete strongly and effectively.

DFM Foods

DFM Foods is one of the bigger players in the namkeen manufacturing market. Known for manufacturing and selling healthy packaged snacks since the last 25 years, the company is one of the leading businesses in their space. The company’s chief product CRAX (Corn-rings) has forever been a huge hit among children and still remains one. The snacks are easily available and reasonably priced, which has ensured that DFM Foods ranks high in popularity in the industry.